Effective Date: April 25, 2024.
This privacy policy explains how we, Loona Inc. of 8 The Green, Ste B, Dover, DE, 19901, USA or any of our affiliated entities(“Loóna”, “we”, “us”, “our”) process your personal information (“you”, “your”) when you use our website, app or other services.
PLEASE READ THIS PRIVACY POLICY CAREFULLY
By using the Loóna mobile application (the “App”) or the website located at https://loona.app/ (the “Website”) (App and Website individually referred to as a “Loóna Service” or collectively as the “Loóna Services”) or otherwise indicating your acceptance (e.g. by clicking tick-box or bottom “agree” or “continue”), you agree to the following terms of our Privacy Policy, which will bind you at all times and in whatever manner you use the Loóna Services.
Please note:
This Privacy Policy applies to all Loóna Services.
Generally, “personal information”, “personal data” or similar terms refer to any information that identifies you or relates to you. However, the exact meaning of personal information may be determined by the law of the country of your residence.
We will process the following information which may be considered personal information:
Information You Provide To Us Directly
Information We Collect Automatically
Such automatically collected data helps us operate Loóna and improve it to deliver better service, including but not limited to enabling us to estimate our audience size, and understand how you use Loóna and what you like and dislike the most.
If you use an iOS device:
Go to Privacy settings to see a list of apps that request to track your activity. On iPhone or iPad, go to Settings > Privacy > Tracking.
Tap to turn off or turn on permission to track for Loóna.
If you use an Android device:
Open Settings app
Navigate to “Privacy” > “Ads”
Tap “Delete Advertising ID”
Tap it again on the next page to confirm.
We and third-parties may use cookies, Software Development Kits (SDKs), and other tracking technologies to automatically collect the Personal Data set forth above. For more information regarding our use of these technologies, please see Section 6: Cookies, Software Development Kits, and Other Tracking Technologies.
Information We Obtain From Third Parties
In addition to the information you may provide us directly, we receive information about you from others, including:
We will rely on the information provided by you as accurate, complete, and up to date, and we would be grateful if you could inform us of any changes.
Generally, we will use your personal information to (i) provide Loóna Services and enable you to use our service features, (ii) respond to your queries, (iii) develop and promote our organisation and services; (iv) ensure the security and technical availability of Loóna Services; and (v) comply with the law.
*If you are an individual in the EEA or the UK, we have to inform you about the “legal ground” for us to use your “personal data”. This will typically be the performance of our contract with you (based on our Loóna Terms of Use) or our legitimate interest to use your personal data to ensure that Loóna Services are provided properly, efficiently and securely, as is further explained below. We may be obligated to process some of your personal data to comply with applicable laws and regulations.
Where the legal basis is consent, you can withdraw consent at any time. You may withdraw your consent by adapting your settings or by deleting your content (for instance where you entered information in your profile that may be considered 'special' or 'sensitive'). In any case, you may withdraw your consent at any time by contacting us at the address provided at the end of this Privacy Policy.
Where we rely on legitimate interests as the legal basis for processing personal data, we have considered whether or not those interests are overridden by the interests or fundamental rights or freedoms of the individuals whose data are being processed and concluded that the processing is, on balance, fair. Where the legal basis is legitimate interests, you have a right to object to our use of your data.
We use your information for the following purposes:
We will not receive or store any of your payment details, this is fully handled by the relevant payment service provider. If/when you make any purchases, we are notified by the payment processor once the transaction takes place and then ensure you receive your purchase. We do not, however, receive any of your actual payment details or personal data related to the payment. We only keep the data concerning transaction dates, currencies, value, the last four digits of your card number and the subject of the transaction.
While using Loóna Services, we and our service providers, vendors, and partners, including third parties, may use cookies (a small text files stored on your computer or mobile device to identify your computer and web browser) and other similar technologies to collect or receive specific information regarding you and/or your interaction with Loóna Services.
Additionally, we employ third-party analytics tools such as Google Firebase, RevenueCat, AppsFlyer, and Amplitude to assist us in measuring traffic and usage trends for Loóna, among other purposes. These analytics tools collect data through third-party SDKs integrated into Loóna, encompassing details about the features you explore or use within Loóna, your interactions within the Loóna, and information concerning your subscription. This information might be used to deliver content, advertising, or features, as well as to evaluate and analyze the effectiveness of advertisements on Loóna or other websites or platforms. Third parties may also leverage this data for their own purposes.
Interest-based Advertising. We might collaborate with ad networks and other providers of ad-serving services to deliver advertisements on non-affiliated platforms. Some of these advertisements may be personalized, which means that they may try to be relevant to you using data collected by ad networks and ad-serving providers regarding your app usage patterns over time, including details about connections between various browsers and devices. This form of advertising is commonly referred to as interest-based advertising.
Your Choices. Most browsers and devices are set to accept cookies and similar tracking technologies by default. However, you may have the option to set your browser and device settings to limit these technologies. For more information about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visitwww.allaboutcookies.org .
For users in the European Economic Area, United Kingdom and United States. You can opt-out from processing of Personal Data via cookies, SDKs and other tracking technologies by sending a request to
Additionally, you have the option to prevent our Loóna Services from placing cookies by using a global privacy control signal or by using a browser equipped with privacy features or installing browser plugins and configuring them to block cookies or trackers.
Please note that these opt-out mechanisms apply only to the specific device or browser on which they are activated, necessitating opting out on each browser and device individually.
It's important to acknowledge that certain features of the app may not operate as intended if you choose to reject cookies or similar tracking technologies. Additionally, disabling cookies or similar tracking technologies could limit your access to certain content within our app. Remember that your preferences are typically tied to specific devices and browsers.
We do not rent or sell your Personal Data to any third parties outside the Loóna or its affiliates (as defined below).
We do not share your personal information except as approved by you or as described below:
Many web browsers, as well as certain mobile operating systems and applications, offer a feature called Do-Not-Track ("DNT") that allows you to indicate your preference for privacy by requesting that your online browsing activities not be monitored or collected. However, it's important to note that there is currently no universally accepted technology standard for recognizing and implementing DNT signals. Therefore, we do not currently act upon DNT browser signals or any other automatic mechanism that indicates your preference not to be tracked online. If a standard for online tracking is established in the future that requires our compliance, we will update this privacy notice accordingly to inform you of any changes in our practices. We do recognize the global privacy control signal if you rbrowser or device is using such a signal. Please see Section 6 (Your Choices) above for more information.
For the convenience of our visitors and clients, Loóna Services may contain links to other sites, such as those of our partners or vendors, which are subject to different privacy policies. The Policy will not apply to your use of other websites. While we generally try to link only to sites that share similar high standards and respect for privacy, we have no responsibility or liability for the content, products or services offered, independent actions, or the privacy and security practices employed by these other independent sites. We encourage you to ask questions and review the applicable privacy policies found on such other websites, services and applications to understand how your information may be collected and used on these independent sites before disclosing information to third parties.
We retain your Personal Data for as long as your account is active or as needed for the purposes of processing. At any time, you can delete your account, as well as the Personal Data associated with it by sending a request to privacy@loona.app or proceed with App Settings.
Please note that we still may retain certain data about you if so needed due to applicable legislation requirements, any potential or ongoing dispute resolution, or in order to enforce our rights. Even if we delete some or all of your Personal Data, we may continue to retain and use anonymized data previously collected that can no longer be used for personal identification.
We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy.
Please, note that deletion of App does not imply the deletion of your account and your data.
We maintain appropriate organizational and technological safeguards to help protect against unauthorized use, access to or accidental loss, alteration or destruction of the personal information we hold. We also seek to ensure our third-party service providers do the same.
We will endeavour to use the least amount of personal information as is required for each purpose.
Our staff will access your personal information on a “need-to-know” basis.
Unfortunately, the transmission of personal data through the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to or stored on our IT system, and any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorized access.
We may transfer your personal information to our group companies, suppliers and other third parties in countries different to your country of residence.
In addition, data may be transferred to our subsidiaries or processors in third countries or subcontractors of our processors in third countries.
We and certain of our service providers are incorporated in the United States. Accordingly, your Personal Data may be transferred to and stored in the United States.
Where required under the EEA GDPR, in case of transfers of personal data from the EEA to countries outside the EEA, where we cannot rely on adequacy decisions adopted by the European Commission (for more information, please see here) we ensure appropriate safeguards are in place to guarantee the continued protection of your personal data, particularly by signing the Standard Contractual Clauses of the European Commission (article 46(2)(c) GDPR). For more information on these Standard Contractual Clauses, please see here.
Where required under the UK GDPR, in case of transfers of personal data to countries outside the United Kingdom, we ensure appropriate safeguards are in place to guarantee the continued protection of your personal data, particularly by signing the UK Addendum to the EU Standard Contractual Clauses or the UK International Data Transfer Agreement, whichever is more appropriate in the given situation. For more information on UK Addendum and the UK International Data Transfer Agreement please see here. We may also guarantee the protection of your personal data by relying on adequacy decisions adopted or approved by the authorities in the United Kingdom.
General age limitation. Loóna is not intended for or directed at children under 13, and we do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to use Loóna. If you are under 13, do not: (i) use or provide any information in Loóna or through any of its features, or (ii) provide any information about yourself to us, including your name, address, telephone number or email address. If you are a parent or guardian and believe we have collected information from your child who is under the age of 13, please contact us at privacy@loona.app.
Age limitation for EEA/UK individuals. You must be at least 16 years old in order to use Loóna Services. We do not allow use of Loóna by EEA individuals younger than 16 years old. If you are aware of anyone younger than 16 using Loóna, please contact us by e-mail: privacy@loona.app, and we will take the required steps to delete the information provided by such persons.
By using Lóona, you also agree to receive electronic communications from us, including via email, push notifications and by posting notices on Lóona. The communications between you and us may take place via electronic means, whether you use Lóona or send us emails, or whether we post notices on Loóna or communicate with you via email. These communications may include notices about Lóona and the Purchased Content and are part of your relationship with us. For contractual purposes, you: (i) consent to receive communications from us in an electronic form; and (ii) agree that all terms and conditions, agreements, notices, disclosures, and other communications that we provide to you electronically satisfy any legal requirement that such communications would satisfy if it were to be in writing. The foregoing does not affect your statutory rights. Communications from us and our affiliated companies may include but are not limited to: operational communications concerning your Account or the use of Loóna (e.g., technical and security notices, updates to this Privacy Policy and Loóna Terms of Use), and updates concerning new and existing features (e.g., changes/updates to features of Lóona and their scope, prices of in-app subscriptions).
You may opt-out of receiving promotional emails from us at any time through any of the following methods:
You may opt-out of push notifications by changing the settings on your mobile device.
Please email us if you have any queries or concerns about how we use your personal information. We will try to resolve your query without undue delay.
E-mail: privacy@loona.app
Appointed EEA/UK representative. Loona has appointed BrattePL Sp. z o.o. as its data privacy representative in the EEA and UK to act as its direct contact for data subjects and EEA/ UK supervisory authorities. If you usually reside in an EEA/ UK you can contact BrattePL Sp. z o.o. regarding matters pertaining to the GDPR by:
E-mail: privacy@loona.app
Postal address: 8/12 Młynarska St., 01-194 Warsaw, Poland
This Privacy Policy may change from time to time, and we encourage you to review it periodically. The date this Privacy Policy was last revised is indicated at the top of the page. We may modify or update this Privacy Policy from time to time. Some changes do not require your consent. However, if we determine that the changes may pose risk to your rights and freedoms, we will ask for your consent to those changes separately from this Privacy Policy.
This section provides further disclosures and describes the rights in relation to your personal data that you may have under GDPR if you are an individual in the EEA or UK GDPR if you are an individual in the UK.
All requests will be processed in a timely manner, generally within one month. If we cannot process your request within this period, we will explain why and extend the period by up to two months where necessary, taking into account the complexity and number of requests. You can exercise these rights directly with us by submitting a request at privacy@loona.app. Please note that these rights are not absolute and we may be entitled (or required) to refuse requests where exceptions apply.
California’s “Shine the Light” law (Civil Code Section § 1798.83) permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to privacy@loona.app.
Nevada residents who wish to exercise their sale opt-out rights under Nevada Revised Statutes Chapter 603A may submit a request to privacy@loona.app. However, please know we do not currently sell data triggering that statute’s opt-out requirements.